Using Blockchain: Intellectual Property and Advertising

Hi there!

This time we’re talking about blockchain, the technology
everyone’s talking about.

It’s still utilized mainly for cryptocurrency but there
are many applications a small to medium business owner
could incorporate into their business plan.

In our last email, we talked about the shipping process
and validating your supply chain.

Today, we’ll look at how you can use blockchain with
intellectual property and advertising.

Protecting intellectual property is especially hard in
the digital era. Hackers and thieves abound on the world
wide web and it’s hard to avoid running into them.

Using the blockchain to secure your business’ intellectual
property would insure it can’t be stolen from you, regardless
of where, when, and how you publish it.

Blockchain is tamper-proof, so your property is marked as
yours the instant you record the event.

There’s no way for anyone to claim it’s there’s because the
blockchain proves it’s not.

Similarly, selling your intellectual property to customers
can easily be managed through the use of blockchain technology.

Blockchain allows a safe sales process and you don’t have to
worry about chargebacks (when a customer orders a product, then
cancels the payment through their credit card, forcing you to
“eat” the cost of the item or service you just sent).

Advertising is a three-ring circus nowadays, with new products
hitting the market virtually every second.

How can you insure your ads reach your target audience?

Blockchain allows you to track your traffic.

A consumer opening one of your ads creates a blockchain record for
you, allowing you to check the circumstances of your ad’s delivery.

You can then target your ads more directly to those customers most
interested in your products or services.

With the help of blockchain, ad tech platforms can automate campaigns
based on a specified of rules.

If the audience falls into those specific criteria, only then will
an ad be visible to them.

However, this process goes both ways. By using blockchain, you’re
letting your customers see how you’re handling their data.

Use it wisely, and you have another strong tool to build trust with
your clients.

The most imperative concern for today’s consumer is privacy.

Respect that, and you’ll have a solid and loyal customer base.

In our next email, we’ll take a look at smart contracts.

Until then,

🐷 WUPPLES®

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